Which plan specifically summarises the objectives and strategies pertinent to the placement of a company's advertising message?

Question

Quizplus · Accepted Answer

The media plan specifically outlines the objectives and strategies for placing a company's advertising message in various media outlets. The corporate plan and marketing plan are broader in scope, while the advertising plan and message plan may be components of the media plan.

Which Plan Specifically Summarises the Objectives and Strategies Pertinent to the Placement