A(n)________ message strategy delivers information symbolically by connecting a brand with a certain type of person,lifestyle or other characteristics.

Question

Quizplus · Accepted Answer

The description provided in the question matches the definition of an association message strategy. This type of strategy aims to create a connection between a brand and a specific group or lifestyle by using symbolic imagery or messaging. Unique selling proposition (USP) and selling premise both focus on highlighting the benefits or advantages of a product or service. Action message strategy, on the other hand, aims to encourage the audience to take a specific action or engage with the brand in a particular way.

A(n)________ Message Strategy Delivers Information Symbolically by Connecting a Brand