Which statement about commitment in a channel relationship is most likely true?
A) Commitment in a channel relationship can be easily observed and measured.
B) A committed organization wants the relationship to continue indefinitely.
C) True commitment requires only minor investments of time and money.
D) Commitment is indicated by a cordial relationship with partners.
E) Short-term channel relationships indicate strong commitment.

Question

Quizplus · Accepted Answer

A committed organization wants the relationship to continue indefinitely. This is because commitment involves a willingness to invest time, resources, and effort into building a long-term partnership with channel partners. It is not easily observed or measured, and requires significant investments of time and money to foster a strong, collaborative relationship. Cordial relationships may be an indication of good rapport, but true commitment goes beyond surface-level interactions. Short-term relationships are unlikely to foster the level of commitment necessary for sustained success in the channel.

Which Statement About Commitment in a Channel Relationship Is Most