Which term best refers to a manufacturer's relationship-specific investments in a channel partner?
A) Supplier pledges
B) Exclusive distributions
C) Relationship portfolios
D) Compatible investments
E) Idiosyncratic investments

Question

Quizplus · Accepted Answer

Idiosyncratic investments refer to a manufacturer's relationship-specific investments in a channel partner. These investments are made to enhance the trust and cooperation between the manufacturer and the channel partner, and include actions such as providing training, offering financial support, and customizing products to meet the partner's specific needs.

Which Term Best Refers to a Manufacturer's Relationship-Specific Investments in a Channel