What benefit of a strong,committed channel relationship is shared by both upstream and downstream channel members?
A) Guaranteeing market access
B) Getting closer to customers and dealers
C) Building profitable, competitive advantages
D) Increasing stockouts while lowering expenses
E) Providing new products quickly to global markets

Question

Quizplus · Accepted Answer

A strong, committed channel relationship allows both upstream and downstream channel members to build profitable, competitive advantages. This is because a strong relationship allows for better communication, increased trust, and greater collaboration, which can lead to more efficient and effective operations, better product development, and improved customer service. Both parties benefit from these advantages, helping them to stay competitive in the marketplace.

What Benefit of a Strong,committed Channel Relationship Is Shared by Both