Why are more manufacturers most likely seeking committed relationships with wholesalers?
A) The number of small, independent wholesalers is growing.
B) Market information can only be gathered from wholesalers.
C) The number of wholesalers is shrinking because of consolidation.
D) Marketing efforts must be closely coordinated with global wholesalers.
E) Reward power typically has little effect on wholesaler efforts and motives.

Question

Quizplus · Accepted Answer

The reason why more manufacturers are most likely seeking committed relationships with wholesalers is due to the fact that the number of wholesalers is shrinking because of consolidation. This means there are fewer wholesalers to partner with, making it more important for manufacturers to establish long-term relationships with those that remain.

Why Are More Manufacturers Most Likely Seeking Committed Relationships with Wholesalers