Before building a channel relationship with downstream partners,a manufacturer should most likely ________.
A) consolidate its wholesaling efforts
B) respect the value of intermediaries
C) engage in vertical integration
D) develop financial incentives
E) coordinate marketing efforts

Question

Quizplus · Accepted Answer

Before building a channel relationship with downstream partners, it is important for a manufacturer to respect the value of intermediaries. This means recognizing the role of wholesalers and other intermediaries in reaching the end consumer and acknowledging their contribution to the marketing and distribution process. This understanding can help build trust and collaboration between the manufacturer and downstream partners, leading to a more successful and effective channel strategy. Consolidating wholesaling efforts, engaging in vertical integration, developing financial incentives, and coordinating marketing efforts may also be important steps, but they do not address the fundamental need to respect and partner with intermediaries.

Before Building a Channel Relationship with Downstream Partners,a Manufacturer Should