According to Theodore Levitt,author of The Marketing Imagination,people buy:
A) products that offer a "no hassle" guarantee.
B) the expectations of benefits you promised.
C) the specific product you offer.
D) a product that makes them look good.
E) the promise of a long-term relationship.
Correct Answer:
Verified
Q50: Customer complaints can be valuable because:
A)they sharpen
Q51: When negotiating customer complaints,the salesperson should:
A)point out
Q52: Full-line selling,cross-selling and upselling are part of
Q53: The main reason customers welcome cross-selling is
Q54: In recent years,we have discovered that unhappy
Q56: The follow-up method that may produce the
Q57: All of the following are appropriate suggestion
Q58: A form that serves as a communications
Q59: The age of information has ushered in
Q60: The most costly follow-up method is a:
A)personal
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