In the adopter categories, the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are tradition-bound. They tend to have the lowest socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. What are they called?
A)generics
B)late majority
C)decliners
D)laggards

Question

Quizplus · Accepted Answer

These individuals are known as laggards, as they are the last to adopt an innovation or new product.

In the Adopter Categories, the Final 16 Percent to Adopt