The LaCoste brand apparel was once available at Zellers and a number of other non-luxury retailers. Today the LaCoste brand can be found only at Holt Renfrew's and LaCoste boutiques. From this information, you can surmise that LaCoste has adopted which type of distribution strategy?

Question

Quizplus · Accepted Answer

LaCoste's distribution strategy is selective because it is only available at Holt Renfrew's and LaCoste boutiques, which are considered higher-end retailers. LaCoste has limited its distribution to select retailers in order to maintain its premium brand image and target a specific market segment.

The LaCoste Brand Apparel Was Once Available at Zellers and a Number