The estimate of ________ adjusts the calculation of an audience to exclude waste coverage so it more accurately reflects the percentage of the target audience watching a program.
A) frequency distribution
B) gross rating points (GRPs)
C) targeted rating points (TRPs)
D) share of voice
E) total audience impressions
Correct Answer:
Verified
Q38: Which concept describes the percent of people
Q39: Which media scheduling decision relates to factors
Q40: What concept refers to the amount of
Q41: Which schedule spreads the advertising evenly over
Q42: Which of the following is characterized by
Q44: Which calculation of efficiency is an estimate
Q45: Which metric is designed to estimate the
Q46: In the case of designated marketing areas
Q47: What does CPM stand for?
A)cost per million
B)cost
Q48: In a flighting schedule,which term refers to
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