_____ systems provide interactive communication with the customer throughout the organization.
A)CRM
B)Collaborative CRM
C)Operational CRM
D)Analytical CRM
E)Transactional CRM

Question

Quizplus · Accepted Answer

Collaborative CRM systems focus on providing interactive communication between the customer and different departments within the organization, such as sales, marketing, and customer support. This allows for a more cohesive and personalized customer experience. The other types of CRM systems focus on different aspects of customer relationship management, such as managing customer data (operational CRM), analyzing customer behavior (analytical CRM), and managing transactional interactions (transactional CRM).

_____ Systems Provide Interactive Communication with the Customer Throughout the Organization