_____ occurs when a business sells a group of products or services together at a lower price than the combined individual prices of the products.
A)Bundling
B)Up-selling
C)Re-selling
D)Additional selling
E)Cross-selling

Question

Quizplus · Accepted Answer

The term described in the question is bundling, where a business bundles a group of products or services together and sells them for a lower price than the individual prices. Up-selling refers to offering a more expensive product or service to a customer, re-selling refers to selling a product or service that has already been sold once, additional selling refers to selling additional products or services to a customer, and cross-selling refers to selling complementary products or services to a customer.

_____ Occurs When a Business Sells a Group of Products