Which of the following statements is false?
A)Data consolidation and a 360-degree view mean the same thing.
B)Data about customers in various functional areas were difficult to share.
C)Collaborative CRM systems enable customers to provide direct feedback to the organization
D)CRM systems use a data warehouse to make all customer data available to every unit of the business.
E)Organizations can use blogs for customer input about their products and services.

Question

Quizplus · Accepted Answer

Data consolidation refers to the process of combining data from various sources into one location, while a 360-degree view refers to having a comprehensive understanding of the customer across all touchpoints and interactions with the organization. These are two distinct concepts and not interchangeable.

Which of the Following Statements Is False