When a retail store such as Macy's offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them,it is attempting to:
A) draw new customers.
B) invigorate the sales of a mature brand.
C) steady irregular sales patterns.
D) boost sales to current customers.
E) neutralize competitive promotional efforts.

Question

Quizplus · Accepted Answer

By offering a one-day promotion for an extra 15 percent off to customers holding a charge account with them, Macy's is attempting to boost sales to current customers. This is a strategy to encourage existing customers to shop more, and to increase the amount they spend at the store. This can help to increase revenue and profitability without having to invest heavily in attracting new customers.

When a Retail Store Such as Macy's Offers a One-Day