An ongoing marketing research system that collects customer insights and intelligence to influence and drive business decisions is referred to as:
A)an observation.
B)the zone of tolerance.
C)a voice-of-customer program.
D)distributive fairness.
E)procedural fairness.

Question

Quizplus · Accepted Answer

A voice-of-customer program is specifically designed to collect customer feedback and insights through various methods such as surveys, focus groups, and social media monitoring. This data is used to inform business decisions and improve overall customer experience.

An Ongoing Marketing Research System That Collects Customer Insights and Intelligence