Which of the following is true of test marketing?
A)It is used to test advertising effects in specific target areas.
B)The disadvantage of test marketing of ads is its unrealism.
C)A high degree of control cannot be obtained through test marketing.
D)The effectiveness is measured while the ads are being run.
E)It favors unemotional appeals because respondents are asked to verbalize the message.

Question

Quizplus · Accepted Answer

Test marketing is often used to test advertising effects in specific target areas to gauge consumer response before a full-scale launch.

Which of the Following Is True of Test Marketing