Which of the following media has lower cost and convenience that has raised concerns among traditional direct-mail marketers but at the same time created better opportunities?

Question

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The Internet has lower cost and convenience compared to traditional direct-mail marketing, which has raised concerns among marketers who rely on direct mail. However, the Internet has also created better opportunities with its ability to target specific audiences, measure effectiveness, and reach a wider audience in real-time.

Which of the Following Media Has Lower Cost and Convenience