Which of the following statements is true of the use of broadcast media by the direct-marketing industry?
A) Direct marketing in the broadcast industry does not use support advertising.
B) The majority of direct-marketing broadcast advertising occurs through radio as opposed to TV.
C) The use of broadcast media by the direct-marketing industry has witnessed a decline in the recent years.
D) The two-step approach to direct marketing is common on the radio, particularly with local companies.
E) When a toll-free number is included in a direct-response ad, it is called support advertising.
Correct Answer:
Verified
Q45: In direct marketing situations, when it is
Q46: Sophia watches a TV commercial for Missy
Q47: The two-step approach to direct marketing:
A)urges customers
Q62: _ is the electronic equivalent of junk
Q63: Which of the following factors has increased
Q68: Which of the following statements is true
Q69: Which of the following media has lower
Q73: Which of the following statements is true
Q77: Which of the following statements is true
Q80: Direct marketing in the broadcast industry involves:
A)public
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents