When marketing a product to an organization,it is vital to understand that:

Question

Quizplus · Accepted Answer

When marketing a product to an organization, it is important to understand that multiple individuals are involved in the purchase decision. These individuals may include initiators, influencers, decision-makers, purchasers, and users. Ignoring any of these individuals can result in a failed marketing strategy. Therefore, it is important to target and communicate with all of these individuals to increase the likelihood of a successful sale.

When Marketing a Product to an Organization,it Is Vital to Understand