The selling organization tries to be in the ________ of as many customers as possible.

Question

Quizplus · Accepted Answer

The term "evoked set" refers to the brands that are considered by a customer during the decision-making process. The selling organization tries to be in the evoked set of as many customers as possible, which means that they want their brand to be one of the options that comes to customers' minds when they are considering a purchase. A and D are incorrect because they do not relate to the concept of evoked set, and B is incorrect because the supplementary set refers to brands that are beyond the evoked set but can still be considered.

The Selling Organization Tries to Be in the ________ of as Many