The salesperson's ________ is a basic force behind how much effort he or she devotes to the job and how he or she responds to different kinds of incentives.

Question

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Motivation refers to the internal drive that spurs a salesperson to put in a certain level of effort, persist in the face of obstacles, and strive to achieve sales goals. It is a basic force that shapes how a salesperson behaves in different situations, including how he or she responds to different incentives and rewards. Technical knowledge, honesty, and marketing skills are also important traits for a salesperson, but they do not directly impact the level of effort and motivation that the salesperson invests in the job.

The Salesperson's ________ Is a Basic Force Behind How Much