Sampling and other promotions to get customers to try the service at low cost or risk are intended to reduce the problem of:

Question

Quizplus · Accepted Answer

Sampling and other promotions are commonly used to overcome the problem of intangibility in services. Customers may be reluctant to try a service they cannot physically touch or experience beforehand, but by offering a low-cost or risk-free trial, they may be more willing to give it a chance. Promotions like these can help bridge the gap between customers' perceptions of the service and the actual experience they will have, which can ultimately lead to increased sales and customer loyalty.

Sampling and Other Promotions to Get Customers to Try the Service