________ is one of the most popular approaches to measuring service quality.
A) Chasm model
B) SERVQUAL
C) Conjoint analysis
D) Perceptual mapping
Correct Answer:
Verified
Q44: Professional photographers can make the service tangible
Q45: A customer service person comes 3 hours
Q46: A software company's management did not respond
Q47: Service quality is measured using:
A)engineering metrics.
B)survey instrument
Q48: Which of the following is a characteristic
Q50: _ involves creating a flowchart that describes
Q51: _ is a popular survey instrument that
Q52: "Backstage" contact points in a blueprint refer
Q53: Return on quality approach:
A)is a targeted approach
Q54: Sampling and other promotions to get customers
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