Toyota faced this type of situation when it had to recall over four million vehicles in North America because of sticky gas pedals.

Question

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Reputation management refers to the process of maintaining and improving the reputation of a company or brand. In this case, Toyota had to recall over four million vehicles due to a safety issue, which could harm the company's reputation. Therefore, Toyota had to manage its reputation through various PR and communication strategies to restore customers' trust and build a positive image.

Toyota Faced This Type of Situation When It Had to Recall