An article on public libraries contained the following statement: "The balanced scorecard helps organize and run the library according to a specific strategic plan,while demonstrating the library's value to the community as a whole." When dealing with the customer area of the balanced scorecard,the article advised librarians to use customer surveys. Why might surveys be a poor strategy to use?
A)The use of surveys could create information overload.
B)Customer surveys are never reliable.
C)Stakeholders should not be involved in the creation of a balanced scorecard.
D)Customer surveys are typically misleadingly positive.

Question

An article on public libraries contained the following statement: "The balanced scorecard helps organize and run the library according to a specific strategic plan,while demonstrating the library's value to the community as a whole." When dealing with the customer area of the balanced scorecard,the article advised librarians to use customer surveys. Why might surveys be a poor strategy to use?
A)The use of surveys could create information overload. 
B)Customer surveys are never reliable. 
C)Stakeholders should not be involved in the creation of a balanced scorecard. 
D)Customer surveys are typically misleadingly positive.

Quizplus · Accepted Answer

Customer surveys can often result in overly positive feedback due to biases, leading to misleading conclusions about customer satisfaction.

An Article on Public Libraries Contained the Following Statement: "The