Which type of quality goal is a company emphasizing when its managers must simultaneously control excellence,price,durability,or other features of a product or service that customers strongly associate with it?
A)excellence
B)value
C)conformance to expectations
D)profitability

Question

Which type of quality goal is a company emphasizing when its managers must simultaneously control excellence,price,durability,or other features of a product or service that customers strongly associate with it?
A)excellence  
B)value  
C)conformance to expectations  
D)profitability

Quizplus · Accepted Answer

When a company is emphasizing controlling excellence, price, durability or other features of a product or service that customers strongly associate with it, it is emphasizing value. Value is the balance between price and quality, where customers perceive they are getting a good product or service for the price they pay.

Which Type of Quality Goal Is a Company Emphasizing When