Theresa is comparing customer data between the previous three years and the current year to determine how many customers have left and the rate at which customers are leaving. What activity is Theresa engaged in?
A)determining the potential for customer churn
B)measuring customer loyalty
C)analyzing customer defections
D)measuring the competition's performance

Question

Theresa is comparing customer data between the previous three years and the current year to determine how many customers have left and the rate at which customers are leaving. What activity is Theresa engaged in?
A)determining the potential for customer churn  
B)measuring customer loyalty  
C)analyzing customer defections  
D)measuring the competition's performance

Quizplus · Accepted Answer

The Answer of Theresa is comparing customer data between the previous three years and the current year to determine how many customers have left and the rate at which customers are leaving. What activity is Theresa engaged in?
A)determining the potential for customer churn  
B)measuring customer loyalty  
C)analyzing customer defections  
D)measuring the competition's performance

Theresa Is Comparing Customer Data Between the Previous Three Years