Todd begins the approach stage of his sales presentation by describing the benefits of his product for the customer.Todd is comfortable with this approach strategy because he has:

Question

Quizplus · Accepted Answer

Todd's comfort with the approach strategy indicates that he has taken the time to develop a thorough understanding of the customer's situation prior to the meeting. This is an important step in a successful sales presentation, as it allows the salesperson to tailor their approach to the customer's needs and interests. Simply relying on a strategy that has worked in the past (A) or knowledge of the company's products (D) may not be sufficient to meet the specific needs of the customer. While referrals (C) can certainly help establish trust with the customer, they do not necessarily ensure that the salesperson's approach is effective or aligned with the customer's needs.

Todd Begins the Approach Stage of His Sales Presentation by Describing