Sales managers are reluctant to base rewards on customer satisfaction because of the:

Question

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Difficulty in measuring changes in satisfaction is a common concern for sales managers when it comes to basing rewards on customer satisfaction. Since satisfaction is a subjective experience, it can be difficult to accurately measure and track changes in it over time. Additionally, sales managers may be worried that the rewards could disincentivize selling or lead to a shift towards more relationship-focused selling, which may not always be in the best interest of the business. Finally, there is a risk that customers may react negatively if they learn that rewards are being based on their satisfaction levels, which could damage the company's reputation and lead to a loss of business.

Sales Managers Are Reluctant to Base Rewards on Customer Satisfaction