The new-account conversion ratio measures the salesperson's ability to:
A)Service established accounts in the territory.
B)Convert prospects into customers.
C)Minimize the cost per call ratio.
D)Capture business from large accounts.

Question

Quizplus · Accepted Answer

The new-account conversion ratio specifically refers to the salesperson's ability to turn potential customers (prospects) into actual customers. Therefore, the best choice is B - Convert prospects into customers.

The New-Account Conversion Ratio Measures the Salesperson's Ability To