Nancy is developing performance measures for her sales force.She finds:
A)Total sales volume is the best measure of performance.
B)Expense ratios show how well the salesperson is managing his or her personal finances.
C)Qualitative measures are more difficult to measure than quantitative ones.
D)All of the choices are correct.

Question

Quizplus · Accepted Answer

Qualitative measures, such as customer satisfaction or salesperson professionalism, are indeed more difficult to measure than quantitative ones like total sales volume or expense ratios. This is because qualitative measures often involve subjective assessments and may require surveys or feedback mechanisms, whereas quantitative measures can be directly calculated from data.

Nancy Is Developing Performance Measures for Her Sales Force