When doing evaluations the sales manager remembers how well Darden performed in the last sales training class and rates her highly throughout the evaluation form.This is known as the:
A)Input measurement result.
B)Halo effect.
C)Training spotlight effect.
D)360-degree illumination.

Question

Quizplus · Accepted Answer

This scenario describes the Halo effect, which occurs when a rater's overall impression of a person influences their evaluation of specific traits or behaviors. In this case, the sales manager's positive evaluation of Darden's performance in one training session may bias their evaluation of her overall performance.

When Doing Evaluations the Sales Manager Remembers How Well Darden