When a buyer at Monrovia Nursery Company sees an ad for a new type of Christmas tree stand in a trade magazine and responds by calling a toll-free number in the ad, _____ is taking place.
A)inbound telemarketing
B)bounce-back telemarketing
C)outbound telemarketing
D)seminar marketing
E)convention marketing

Question

Quizplus · Accepted Answer

Inbound telemarketing is the type of telemarketing where a potential customer initiates the contact by calling a toll-free number in response to an ad or promotion. This is exactly what is happening in the given scenario, as the buyer at Monrovia Nursery Company is responding to an ad for a Christmas tree stand by calling the toll-free number in the ad.

When a Buyer at Monrovia Nursery Company Sees an Ad