In the action close for a sales letter, the writer should:
A)offer more information ("If you'd like to receive ...")
B)suggest a reason to delay action
C)make the action sound easy
D)use the last sentence to make one final direct request that the recipient send in the money requested now
E)use jargon familiar to the letter receiver

Question

Quizplus · Accepted Answer

The action close should make the action of purchasing or taking the next step easy and simple for the recipient. This encourages them to follow through with the desired action. Offering more information (A) and using jargon familiar to the receiver (E) may be helpful earlier in the letter, but not in the action close. Suggesting a reason to delay action (B) is counterproductive and using the last sentence to make a final direct request for money (D) can come across as pushy and aggressive.

In the Action Close for a Sales Letter, the Writer