Which of the following statements about the use of a postscript (PS) at the end of a sales letter is true?
A)Postscripts right after the greeting are most effective.
B)Postscripts should be used to ask about the prospect's family or some other element of his or her personal life.
C)Postscripts should be used to emphasize an important selling point.
D)Postscripts should not be used if the letter contains an action close.
E)Postscripts are ineffective.

Question

Quizplus · Accepted Answer

Postscripts can be effective in emphasizing important selling points or reinforcing the call to action. It is not recommended to use postscripts to ask about personal life or if the letter already has a strong closing. Placing the postscript right after the greeting may not be the most effective placement. Therefore, option C is the most appropriate.

Which of the Following Statements About the Use of a Postscript