The first thing a salesperson should do when a customer complains is to encourage the customer to tell their story.

Question

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When a customer complains, it's important for the salesperson to listen attentively and allow the customer to share their story, including the details of the issue they are facing. This helps the salesperson to understand the customer's perspective and identify any underlying issues that may be causing the problem. Encouraging the customer to share their story also shows empathy and concern, which can help to diffuse any tension or frustration the customer may be experiencing.

The First Thing a Salesperson Should Do When a Customer