Which of the following statements about complaints is true?

Question

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A fair settlement made in the customer's favor helps to maintain customer satisfaction and loyalty, and can also generate positive word-of-mouth advertising. All complaints should be taken seriously and handled promptly and professionally, as they provide valuable feedback on areas that may need improvement. It is not wise to assume that all complaints are unjustified, as this may lead to missed opportunities for improvement and customer retention. Forestalling future complaints is an important aspect of customer service, and firms should have procedures in place to handle claims of all sizes. A customer who doesn't complain may not necessarily be a happy customer, as they may simply take their business elsewhere without giving the company the chance to address any issues they may have had.

Which of the Following Statements About Complaints Is True