Many marketers are uncertain as to what the integrated marketing communications should contribute to the marketing program.The only goal of their company's advertising and promotional program is to:
A)position the company and its brands.
B)create a positive corporate image.
C)generate sales.
D)create memorable advertising.
E)create awareness of the company.

Question

Quizplus · Accepted Answer

The Answer is C

Many Marketers Are Uncertain as to What the Integrated Marketing