Pace Foods has a goal of expanding its business beyond its traditional Texas market base.This goal is an example of a _____ objective while the goal of establishing a position of authenticity and making Mexican food seem fun is an example of a(n)_____ objective.
A)communication;marketing
B)communication;positioning
C)marketing;communication
D)positioning;organizational
E)advertising;functional

Question

Quizplus · Accepted Answer

Expanding the business beyond Texas is a marketing objective as it involves market growth. Establishing authenticity and making Mexican food seem fun is a communication objective as it involves messaging and brand perception.

Pace Foods Has a Goal of Expanding Its Business Beyond