Which of the following statements best describes the relationship between marketing and communications objectives?
A)Marketing objectives and communications objectives are synonymous.
B)Marketing objectives evolve from communication objectives.
C)Communications objectives are derived from marketing objectives.
D)Communications objectives can be developed before or after the development of marketing objectives.
E)There is no relationship between the two.

Question

Quizplus · Accepted Answer

Communications objectives are derived from marketing objectives. Marketing objectives provide the overall direction and goals for the marketing strategy, while communications objectives outline the specific messaging and tactics that will be used to achieve those goals.

Which of the Following Statements Best Describes the Relationship Between