For which of the following would an advertiser be most likely to use a sales-oriented objective?
A) A direct response ad for a record album
B) A commercial for a new type of electric-powered automobile
C) A political announcement
D) An anti-drug public service announcement
E) A commercial comparing Verizon to AT&T
Correct Answer:
Verified
Q3: Many marketers are uncertain as to what
Q5: Which of the following statements best describes
Q6: The more specific the firm's advertising objectives,the:
A)easier
Q7: Pace Foods has a goal of expanding
Q9: One important purpose of setting specific advertising
Q10: Many marketing managers prefer sales-oriented objectives for
Q11: Financially oriented managers who view marketing communications
Q12: Generally,companies that develop Integrated Marketing Communications (IMC)programs
Q13: Ace Computer has an objective of increasing
Q31: The carryover effect:
A)has no impact on sales
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