Businesses can find their most valuable customers by using the RFM formula.Which of the following make up RFM?
A) How recently a customer purchased items
B) How frequently a customer purchases items
C) The monetary value of each customer purchase
D) All of the answers make up RFM
Businesses can find their most valuable customers by using the RFM formula-recency, frequency and monetary value. In other words, an organisation must track:
- how recently a customer purchased items
-how frequently a customer purchases items
Correct Answer:
Verified
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