What is customer relationship management?
A)The analysis and redesign of workflow between organisations and customers
B)A standardised set of activities that accomplish a specific task such as processing a customer's order
C)A means of managing all aspects of a customer's relationship with an organisation to endeavour to increase customer loyalty and retention, and the organisation's profitability
D)The analysis and redesign of workflow between organisations and customers.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) involves managing all interactions and relationships with customers to improve customer satisfaction, loyalty, and retention. It involves using customer data to personalize and improve the customer experience, as well as identifying sales opportunities and increasing profitability. It is not just a standard set of activities or workflow design, but a strategic approach to managing customer relationships.

What Is Customer Relationship Management