CRM moves far beyond technology by identifying customer needs and designing specific marketing campaigns tailored to each.

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management and involves understanding and meeting customer needs through various strategies, including tailored marketing campaigns. While technology is often involved in implementing CRM, it goes beyond mere technology to encompass a customer-focused approach to business.

CRM Moves Far Beyond Technology by Identifying Customer Needs and Designing