What type of CRM focuses on enabling customers to work interactively with a business to improve the service the business provides them?
A)Collaborative
B)Analytic
C)Operational
D)None of the answers are correct

Question

Quizplus · Accepted Answer

The type of CRM that focuses on enabling customers to work interactively with a business to improve the service the business provides them is called collaborative CRM. Collaborative CRM is aimed at enhancing customer experience and satisfaction by creating a two-way relationship between the business and the customer. Customers are provided with various channels to communicate with the business such as social media, email, chatbots, etc., and the business uses the information collected from these interactions to improve their service.

What Type of CRM Focuses on Enabling Customers to Work