Which of the following traits is primarily important for marketing executives involved in international negotiations?
A) Optimism
B) Altruism
C) Hypersensitivity
D) Cultural apathy
E) Excessive aggression

Question

Quizplus · Accepted Answer

Traits such as maturity, emotional stability, breadth of knowledge, optimism, flexibility, empathy, and stamina are all important, not only for marketing executives involved in international negotiations but also for the technical experts who often accompany and support them.

Which of the Following Traits Is Primarily Important for Marketing