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The Marketing Manager of ABC Corp

Question 38

Multiple Choice

The marketing manager of ABC Corp.is interested in ranking customers on the basis of their profitability,so he accesses a database that tells him about the frequency and size of each customer's order along with the actual costs per order.This database is part of the ________ system.


A) Sales information
B) Customer relationship management (CRM)
C) Financial information
D) Employee management
E) Promotion management

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