Concerned by recent negative trends in economic indicators such as the consumer price index,gross domestic product,and inflation,the marketing manager of Kevin's Kayaks recommends that the company reduce its advertising spending.His recommendation is based on ________ data.

Question

Quizplus · Accepted Answer

Macroeconomics refers to the study of economic activity in terms of broad measures of output (gross national product or GNP) and input as well as the interaction among various sectors of an entire economy. Both are important for marketing managers.

Concerned by Recent Negative Trends in Economic Indicators Such as the Consumer