As the marketing manager for ABC Co.you are charged with developing marketing strategies for an area that is composed of a diverse population from a variety of countries.To reach this diverse populace you might want to consider efforts that focus on specific ________ when generating strategies.

Question

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Some countries such as France find it difficult to assimilate certain groups into their culture. The market challenge then becomes developing effective marketing strategies across different ethnicities living in the same area.

As the Marketing Manager for ABC Co